The SKU data provided conflicts with the Amazon catalog. The item_id value(s) provided correspond to the ASIN B0039006PC, but some information contradicts with the Amazon catalog. The following are the attribute value(s) that are conflicting: brand (Merchant: 'Mercury Marine' / Amazon: 'Mercury - Mercruiser'). If your product is this ASIN, then modify your data to reflect the Amazon catalog values. Else, check your value(s) for item_id are correct.